Legal

Cookie Policy

We explain how vitaRoute uses cookies and how you can manage your preferences.

Last updated: October 12, 2026

This translation is provided for information purposes; in case of any discrepancy, the Turkish version prevails.

1. What Is a Cookie?

Cookies are small text files placed in your browser by the websites you visit. They are used to remember session information, save your preferences and improve service quality. Cookies cannot access your personal information or harm your device.

2. Types of Cookies We Use

a) Strictly Necessary Cookies

These are technically required for the site to work. Without them, basic functions such as signing in and keeping your session active do not work. Your consent is not required.

  • Session cookie — Keeps you signed in. Duration: up to 14 days.
  • Security cookie — A technical marker showing that the session cookie is carried securely. Duration: 1 year.
  • vr_consent — Remembers your choices in the cookie window (analytics / marketing). Duration: 12 months.

b) Preference Cookies

Used to remember your language preference. Your currency preference (TRY/USD) is not kept in a cookie but in your browser's local storage.

  • Language cookie — Remembers the interface language you selected. Duration: 1 year.

c) Analytics Cookies

Used to understand how the site is used. These cookies are on by default; you can turn them off in the cookie window or via the “Cookie Preferences” link at the bottom of the page. When you turn them off, the analytics tag is not loaded and these cookies are deleted.

  • _ga and cookies starting with _ga_ — Site usage statistics (distinguishing visitors and sessions). Duration: 2 years.
  • vr_vid — Used only for visitors who arrive via a link in one of our emails. It stores the visitor ID contained in the email link, so that your visits to the site, your page views and your registration are linked to your customer record. It is on by default together with analytics cookies; when you turn analytics cookies off, it is deleted and the linking stops. Duration: 13 months.

d) Marketing Cookies

Used to measure the results (conversions) of our advertising. On by default; you can turn them off in the cookie window or via the “Cookie Preferences” link.

  • _gcl_au — Measurement of Google Ads conversions. Duration: 90 days.

e) Payment and Third-Party Cookies

During payment, PayTR's iframe may place its own cookies. These cookies are governed by PayTR's Privacy Policy. The bot protection on the registration form may also use its own cookies, solely for security purposes.

3. Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

  • Browser settings: All modern browsers let you block, delete or refuse cookies. However, if you block strictly necessary cookies, you may not be able to sign in to the site.
  • Cookie window: Analytics and marketing cookies are on by default. In the window shown on your first visit, you can turn them off separately or reject them all. You can change your decision at any time using the “Cookie Preferences” link at the bottom of the page; when you turn a category off, the related cookies are deleted.
  • Updating your preference: To withdraw consent you have given previously, you can also email kvkk@vitarnd.com.

For cookie management in each browser:

4. Legal Basis

Strictly necessary cookies are used on the basis of KVKK Art. 5/2-c (necessity for the performance of a contract). Analytics and marketing cookies, and linking visits from email links to your customer record, are on by default on the basis of our legitimate interest (Art. 5/2-f); you can turn them off at any time. For users accessing from the EU/EEA, the United Kingdom and Switzerland, these cookies and the linking are used only with consent (GDPR Art. 6/1(a)); GDPR Art. 6/1(b) applies to strictly necessary cookies.

5. Changes to This Policy

When new cookies are added or existing use changes, this page is updated and a notice is published at the bottom of the site. Significant changes are also notified by email.

6. Contact

For questions about cookies or your personal data, you can write to kvkk@vitarnd.com.